To help with the launch of this lighter side of indulging with Baileys, we created a refreshing new look that represented a healthier lifestyle for the dairy and gluten-free almondmilk liqueur. In addition to hitting on these key product differentiators in copy (e.g. gluten free, dairy free), we used current food/beverage trends and social insights to inform our concepts and help create content that resonated with our audience on Facebook, Instagram, and Pinterest.

Messaging for this new product toed the line between a punchy, cheeky sense of humor while also being informative and educating our audience on the benefits of choosing Almande.