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Conor Byrnes

Senior Copywriter

  • Work
  • About

MasterCard

During my time on MasterCard, I was able to work with my team to bring many Priceless Surprises to life. Whether it was reuniting friends and family members over the holidays, raging at Electric Zoo music festival, or enjoying a week full of red carpet moments and concerts at the 2016 GRAMMYs, we delivered these surprises at a variety of events and captured them to create fun, engaging, and emotional social content in the form of Facebook videos. We were also the first financial services brand to run paid ads as well as organic stories on Snapchat during the EZoo campaign.

I was responsible for all script writing leading up to each of these events, while also being on-site for the entire GRAMMYs week where scripts and casting were determined on-the-ground.