One small action today can make a big impact tomorrow. This was the inspiration behind the Made For a Better Tomorrow initiative from Nestlé Waters (now BlueTriton Brands).

To bring this to life for their portfolio of six regional spring water brands (Poland Spring, Deer Park, Zephyrhills, Ice Mountain, Ozarka, and Arrowhead), our team created six versions of a 30-second animated video — one for each brand. In addition to inspiring viewers to pledge to recycle their plastic water bottles, the video described Nestlé’s One-for-One Promise where for each pledge, Nestlé would donate a bottle of water to a local community in need.

I was responsible for forming the video concept as well as the script. We then partnered with an animation studio to complete my creative vision and let the emotion of our message truly shine.

Our hero video then drove consumers to each brand’s corresponding landing page, where they could take the pledge to recycle their bottle, learn more about the community impact, and discover Nestlé’s MadeBetter® commitment.

In terms of the landing pages, my main duty was to write the wireframe copy for all six websites — including headlines, body copy, and call to action buttons.

It was truly an honor being a part of the team to bring such a powerful and important initiative to consumers that will create a better future for everyone.