I worked alongside my Art Director to concept a series of recipe videos for Captain Morgan to use for paid media ads and social platforms such as Facebook, Instagram, and YouTube. Whereas most clients would be satisfied with simply a beautiful cocktail video with appetite appeal, Captain Morgan tasked us with finding ways to include a “Captain’s twist” and bring an irreverent sense of humor to each piece of content—be it through a swimming garnish or a pineapple donning fresh sunglasses. This provided a fun and unique challenge as we came up with each video execution.