Peroni Nastro Azzurro tasked us with fulfilling their brand purpose of “bringing style to the world of beer” through premium, engaging content that encourages more domestic drinkers to enjoy a refreshing taste of Italy during their next drinking occasion.

Working closely with fellow partners agencies, we secured assets to feature on Peroni’s social channels along with developing a tone of voice that was inclusive, confident, and effortless.

My responsibilities included developing the brand’s social media strategy as well as handle all copywriting efforts — everything from monthly content calendars to messaging at brand activations across the country (i.e. Food & Wine Classic in Aspen).